Track Brewing

Project overview

Track moved into a new, bigger taproom in Ancoats in 2021

Track worked with ECHO to promote the move and drive awareness of their new location and F&B offering.


Moving into a 10,000 sq. ft industrial unit close to Manchester Piccadilly, Track wanted to make sure news of their move went far and wide.

ECHO worked with the team in the run-up to the taproom’s launch, providing media relations which included the issuing of press releases and first looks with press prior to opening.

ECHO also worked with Track on a press launch, inviting key media, stakeholders, and VIPs to experience the new location before opening to the public.


Favourite PR moment: Working with press on the first looks, which in turn saw over 6,000 pints served during their first weekend

Switched-on, smart PR that makes more noise.