Project overview
Track moved into a new, bigger taproom in Ancoats in 2021
Track worked with ECHO to promote the move and drive awareness of their new location and F&B offering.
Project overview
Track worked with ECHO to promote the move and drive awareness of their new location and F&B offering.
Objective
ECHO worked with the team in the run-up to the taproom’s launch, providing media relations which included the issuing of press releases and first looks with press prior to opening.
ECHO also worked with Track on a press launch, inviting key media, stakeholders, and VIPs to experience the new location before opening to the public.
Results
Favourite PR moment: Working with press on the first looks, which in turn saw over 6,000 pints served during their first weekend
