Project overview
The Midland Hotel is one of the city’s most iconic and renowned hotels.
ECHO have worked with The Midland since 2019, providing media relations & influencer engagement.
Objective
…which transformed the ground floor, creating a new Champagne Lounge and the newly-named Mount Street Dining Room & Bar. Working with the hotel team, ECHO launched the new-look Midland with a star-studded event, which saw Take That’s Howard Donald DJ’ing the night away.
Ongoing media relations focus on the f&B offering at the hotel, alongside influencer engagement and assisting with regional marketing.
Results
Favourite PR moment: The launch event itself, which showcased The Midland at its best and was a massive success.
