Moxy Manchester

Project overview

ECHO work with Moxy Manchester providing media relations, and liaise with local F&B operators re Moxy’s food offering. The primary objective is to build stronger relationships within Manchester, drive further awareness of Moxy’s bar and ultimately encourage footfall.

 

Objective

Moxy enjoyed a successful launch in Manchester and has a strong occupancy rate in the hotel.

But the bar is an untapped resource, offering lots of potential to drive further custom from Manchester’s workers, residents and visitors. ECHO work with Moxy to identify potential operators to provide a short term pop-up food offer, liaise with local event partners to run events from Moxy’s bar, and provide ongoing media relations and influencer engagement.

Results

Favourite moment: Introducing local independent F&B operators to Moxy

 

Switched-on, smart PR that makes more noise.