Q Guild of Butcher’s – Smithfield Star Awards

Project overview

Organised by the Q Guild of Butchers, these prestigious awards have run for more than 30 years and recognise and reward the UK’s finest craft butchery products. ECHO have worked with Q Guild since 2022 to help promote both the awards and the winning butchers from across the UK.



In what is widely recognised as the meat trade’s most high profile and challenging product evaluation…

ECHO’s role is to champion these award-winning butchers, in addition to helping grow the profile of the awards themselves. With the winning butchers coming from as north as Greenock down to Portsmouth on the South coast in 2022, ECHO implemented individual PR campaigns for each winning butcher in 12 different locations across the UK, generating 47 pieces of regional press, trade and broadcast coverage.


Favourite PR moment: Sharing a shepherd’s pie with Michelin-starred chef Angela Hartnett OBE, host and judge at the 2022 awards.

Switched-on, smart PR that makes more noise.