Project overview
While ensuring it fully represented the owners’ original concept of ‘unknown pleasures’, inspired by their love of indie music, Disorder in Manchester’s Northern Quarter opened to a fan fare of expectation driven by ECHO.
Objective
ECHO’s media relations plan saw us drip feed news on the new owners, executive chef and food concept, followed by a full house of press First Looks at the venue pre-opening, providing consistent and valuable coverage in the run-up to launch. With one tweet by a local media site getting over a million views and coverage across all key Manchester titles, Disorder has definitely made some noise in the city’s hospo sector and beyond.
Results
Favourite PR moment: Getting our first ever piece of coverage in NME.
