Project overview

Taking inspiration from Manchester’s music history…

While ensuring it fully represented the owners’ original concept of ‘unknown pleasures’, inspired by their love of indie music, Disorder in Manchester’s Northern Quarter opened to a fan fare of expectation driven by ECHO.



To put Disorder on the map…

ECHO’s media relations plan saw us drip feed news on the new owners, executive chef and food concept, followed by a full house of press First Looks at the venue pre-opening, providing consistent and valuable coverage in the run-up to launch. With one tweet by a local media site getting over a million views and coverage across all key Manchester titles, Disorder has definitely made some noise in the city’s hospo sector and beyond.


Favourite PR moment: Getting our first ever piece of coverage in NME.

Switched-on, smart PR that makes more noise.