Holiday Inn & ibis Budget Manchester Airport

Manchester

Project overview

A 280-bed Holiday Inn and a 262-bed Ibis Budget opened in early 2023 in Airport City Manchester.

Located immediately adjacent to Terminal 2 at Manchester Airport and part of a wider £1billion transformation programme for the airport, both hotels are managed by Interstate Hotels & Resorts, a third-party management company for over 100 hotels across the UK, Europe and CIS. Interstate approached ECHO to provide press and influencer campaigns for both hotels to raise awareness in advance of their launch and ultimately drive bookings.

Objective

With two hotels located side by side…

…managed by the same company, and opening at the same time but with very different brand propositions, this posed a challenge to ECHO to make sure both brands achieved equal share of voice. Through paid media spend, organic press coverage and influencer visits, ECHO achieved this with occupancy at both hotels exceeding expectations.