Project overview
Iberica opened its first restaurant outside of London in Manchester in 2015
…and required regional PR support. ECHO also worked with Iberica on the launch of their Leeds site, providing media relations for both venues.
Project overview
…and required regional PR support. ECHO also worked with Iberica on the launch of their Leeds site, providing media relations for both venues.
Objective
…Serving main dishes alongside its established menu of small plates and sharing platters, Iberica was one of the first restaurants on The Avenue, which had evolved from a retail destination to focus on food and drink. ECHO worked with Iberica to provide regional PR support, with a pre-launch, launch and post-launch campaign.
Iberica’s Leeds restaurant followed shortly after, with a different look and feel but the same high-quality offering.
Results
Favourite PR moment: Liaising with Nacho Manzano on a special press event to showcase their new menu.
