The Peacock at Rowsley

Project overview

A 4 Star boutique Peak District hotel located in the heart of Derbyshire

The Peacock at Rowsley is a 4 Star boutique Peak District hotel located in the heart of Derbyshire, with 15 uniquely styled bedrooms, a 3 AA Rosette restaurant and one of the country’s cosiest bars.

ECHO work with The Peacock to provide media relations, copy writing, marketing and social media management.

Objective

Originally the dower house for Haddon Hall, The Peacock at Rowsley is one of the oldest hotels in the country.

 With an abundance of character, it’s the perfect place to stay for those exploring the Peak District. ECHO’s remit is to communicate its USPs and drive bookings, both in the hotel and the restaurant and bar.

Results

Favourite PR moment: Working with Head Chef Dan Smith to create a series of recipes for people to make at home during lockdown.

Switched-on, smart PR that makes more noise.