Project overview
…including one of the largest IMAX screens in Europe, Printworks is Manchester’s premier entertainment destination. Currently undergoing extensive refurbishment, including the introduction of Europe’s largest indoor digital ceiling in 2023, Printworks appointed ECHO to help re-launch this iconic Manchester destination.
Objective
Printworks is currently undergoing its first transformational refurbishment, which includes the introduction of Europe’s largest indoor digital ceiling, in addition to substantial improvements to the internal and external facades. ECHO’s remit is to drive awareness that Printworks and its tenants are open for business as usual, as well as communicate key messages around the refurbishment, project completion and ultimately help relaunch this landmark venue later this year through media relations and exciting event programming.
Results
Favourite PR moment : Enlisting the help of Norman Cook AKA Fatboy Slim to reveal the design for a giant new piece of public art within Printworks.
