Project overview
…and wanted regional support to drive awareness of the brand and its offering. Owner Saiphin Moore, who opened the first restaurant on Brick Lane in 2008, created a menu inspired by her childhood on her family’s farm in northern Thailand.
ECHO worked with Rosa’s on pre-launch, launch and post-launch campaign.
Objective
…with Manchester being its 19th venue, it has a strong and authentic back story, with owner Saiphin Moore very much involved in the decision making and new menus. It was key that this shone through in the communications – a press trip to London to the original site and to meet Saiphin helped to build on this back story and create excitement in the run-up to opening.
Ongoing media relations, influencer engagement and outreach to local stakeholders ensured a successful launch campaign and most importantly, a busy restaurant.
Results
Favourite PR moment: Taking press down to London and visiting several different Rosa’s sites to help build a picture of what to expect when it opened in Manchester.
