Project overview
…Manchester 235 wanted to work with a local PR agency to drive excitement about its offering and awareness of its location. ECHO also worked with the casino to launch their James Martin Manchester restaurant.
Objective
…PR for Manchester 235 was required to help it get its own share of voice amidst its competitors. A refurb of the bar saw a press and VIP launch, while campaigns such as the Blue and Red roulette wheel, which launched in the run-up to the Manchester Derby, helped to create a real presence in the city.
The opening of James Martin Manchester increased its profile even further. ECHO worked with the team to launch the restaurant, with a full day of press interviews with James Martin, as well as restaurant first looks, a launch event and ongoing reviews.
Results
Favourite PR moment: Press day with James Martin, including taking him down to Granada Studios for an on-set live interview.
