Manchester BID

Project overview

Manchester Business Improvement District is behind some of the city’s biggest and brightest annual events.

ECHO has worked with Manchester BID for the last 9 years consistently securing national and regional media coverage.



Halloween in the City, the Manchester Flower Festival and Chinese New Year are annual events delivered by the city’s Business Improvement District.

ECHO support these events with PR campaigns designed to create maximum awareness in their run-up through placement in national and lifestyle press what’s on slots and regional coverage, alongside photo-led stories during the events which has seen ECHO secure ‘Photographs of the Day’ slots in The Guardian, The Times,  Metro, i paper and the Telegraph, alongside national TV coverage on BBC Breakfast and Good Morning Britain and weather reports broadcast live from these events on BBC NW Tonight and Granada Reports. 


Favourite PR moment: Taking a 175ft golden dragon to the piazza outside BBC studios in Salford to appear on BBC Breakfast for Chinese New Year.

Switched-on, smart PR that makes more noise.